The Most Popular Sales Strategy Made Me a Fraud
And I honestly don’t know how to get out of it.
Every business guru/coach will tell you this.
One of the best sales moves you’re ever going to make is building relationships with your leads.
Follow each other on social media, like & comment on their content, watch their IG stories, react with something meaningful, strike up a conversation, ask them about their life & business…
Everybody’s tired of the used car salesperson trying to cold pitch us into buying their product, so we’re approaching pitching differently — which I admire and respect. It’s beautiful.
But where does that leave genuine interactions?
I DM’d a coach I resonated with… And this happened.
She’s in the astrology & wellness niche, which is one of my favorite niches ever. I’m all about spirituality, personal development, and wellness. Her content is genuinely fantastic, and she has a huge following…
And the best thing? She followed me.
Now, full transparency: yes, I’m a content writer for coaches and she fits my ideal client image. Naturally, I was even more drawn to her. But hear me out.
I’m the kind of person who will always thank you for your incredibly precious contribution to the evolution of humanity. I love people with my whole being and I’m pretty damn appreciative of each and every one of you, fantastic beings.
So, I told her that…
But I got ghosted.
So, then… It hit me.
This strategy that everybody is using, as beautiful as it is, is turning relationship building into an exhausting, annoying game every one of us is getting tired of.
We’re automatically considering it fake, so the conversation never had any chance from the get-go.
To be honest? Many of these interactions really are fake.
But…
What happens to us, the people who genuinely want to talk to you?
My whole life, my personality allowed me to be super honest with everyone around me about how much I appreciate them, and how proud I am of them.
I believe life is way too short to spend it hidden behind the curtains, only saying what I’m supposed to, leading boring conversations about the weather.
I believe we are meant to connect authentically with each other, opening our hearts and minds to the possibility of finding another incredible human to be part of our lives — no matter how briefly.
So, I live my life guided by this principle. With immense love in my heart and an infinite openness in my mind, I’m genuinely interested in what you have to say.
“You can make more friends in 2 months by becoming interested in other people than you can in two years by trying to get other people interested in you.” Dale Carnegie
Dale Carnegie in his famous book “How to win friends and influence people” said it best. There’s not a page in that book that doesn’t convey this powerful message:
Get to know people — listen, be interested, be curious, be alert, call them by their name.
I honestly don’t know what happens to us. I guess we just… keep going.
A reflection
The truth is… You can’t control what other people think of you. There’s no reason for me to quit showing interest for the sole reason that the other person might not see it as intended.
I know my heart is pure, and I will never give up on it.
Neither should you.
