3 Simple Things to Remember Before Launching Your Email Campaign

Being caught up in all the anticipation of building your email marketing strategy makes you forget things that are right under your nose.

These things are the key to your success.

Look, I know. You want to enhance your business’s growth, but building an email marketing strategy that converts is terrifying.

You feel exposed. It’s literally like running outside naked. Hoping the people that see you are going to be impressed by your spectacular appearance rather than feel uncomfortable with the fact that…

…there’s a naked dude outside and he looks like he wants to talk…?!?!

Painted quite a picture there, ha? Well, that is how I FEEL on a day-to-day basis.

And I’m sure you can relate — especially in a world full of scammers and annoying salespeople and flashy newsletters.

You absolutely love your business, but you wish there was a simple, genuine way to send your emails without sounding sales-y. You do not want to be that kind of business owner.

But here’s some fantastic news to bring you some well-deserved relief: you do not have to be.

You just have to remind yourself of these 3 little things that will help you ground yourself and realize what you are actually doing:

1. You. Are. Human.

Oh. My. God! This is a complete shocker!

That’s right.

• You are not your product or service.
• You are not a robot.
• You are not an email.

You are a human being that is just trying to connect using your words, your language.

You have a favorite Netflix show. A favorite pizza topping. You just had an argument with your partner over your annoying sibling coming over and ruining the dinner again.

You have a personality. You have a unique way of talking about the things you love.

And you love your business.

So why not talk about it wholeheartedly?

Why not talk about it with the same sparkle in your eyes that you have when you are presenting it to your best friend?

Why not just be proud of it?

“Well, I have to sound professional, I am a bUsSinEss-OwNer.”

No.

You are a human being.

You have a business.

You are trying to get other humans beings (ups, spoiler alert for #2!) to add your product or service to their lives.

Why do you think people love Wall-E so much? Because he’s a robot?

No. Because he has human emotions.

So how about remembering that before planting yourself in front of the computer for the next 2 hours, writing your emails?

You are a worthy, interesting human being. Don’t be afraid to personalize your emails.

Take a deep breath.

And write.

2. SENSATIONAL NEWS: Your client is ALSO a. human. being.

Well, would you just look at that! What a fantastic coincidence you got going for yourself!

This is, really, the best news possible.

It might, sometimes, feel like the worst, but just hear me out for a second:

It means they also feel what YOU feel every day.

They, too, have a favorite Netflix show and pizza topping. They, too, had a bad day or a wonderful day or the kind of day that just doesn’t seem to finally end so another fresh one can begin.

You are unique. They are unique. But, oh! You are so similar in so many unimaginable (or, actually, quite easily imaginable but just as easily forgotten) ways.

Your client is just trying to live their life as happily as possible — with love, hugs, friends, feelings, laughter, ease, comfort, knowledge, peace.

Just. Like. You.

So why neglect that? Why try to sound like someone or something you are not and don’t have to be?

Why try to strip the conversation off of all that makes us human and, oh, so beautiful?

You want your clients to engage with you, but you are delivering them dry, formal, heavy-worded and downright boring emails hoping to somehow start a conversation?

Look, I’m not saying this to scold you or make you feel judged.

You are trying your best.

You are trying to build a perfect, professional email or message for your client to be able to trust you and your business. You are circling your room trying to find the perfect, business-y words to catch your client’s attention.

But what I’m bringing is good news: you do not have to do that.

Instead, try to strip yourself off of everything you think you have to do and be for your client to be interested.

Put yourself in their shoes. What do they need? Why should they trust you?

Relax your shoulders. Take a deep breath. And smile. :)

You are yourself now.

Write.

3. Bring. Value.

Your business is here to ultimately do good. Remember that.

Like I just mentioned, your clients are just trying to live their lives as happily as possible, with as much ease and comfort as they can get.

Chances are, your business helps with just that. Otherwise, why even try to start a business, right?

Maybe you are a coach, a personal-finance advisor, a web designer, a personal trainer, a software creator, a yoga instructor, an artist…

…your product or service is meant to make someone’s life a little lighter.

But how do you show them that?

I would dare to say that it’s quite easy, but, like the other 2 things I’ve just mentioned earlier, this is easily forgotten.

Luckily, I’m here to offer you a 1-minute exercise to do before you write:

Sit down.

Take a deep breath. (yes, we often forget to breathe, so I’m going to repeatedly remind you of this, too)

Calm your thoughts. You don’t need to delete them, but don’t give them the attention.

Now, take a few moments to remember why you started your business in the first place.

One day, you had this brilliant idea of a product or a service that you have the power to deliver.

You felt deep excitement when you actually brought that idea to life — “wow, people are going to love this! This is also going to bring in some good money!”

You might wonder why I wrote in italic AND underlined “also”. It’s because it implies that there is something more than bringing in money.

Thinking about money is fine, we all want to live an abundant life,

BUT

If you are only thinking about money & financial growth, your business is doomed.

Remember that your business is here to help.

It is here to improve your client’s life in some way — to provide more comfort, more ease in doing tasks, more time to spend with their loved ones, more reasons to laugh.

That is what that fancy, cutting-edge, luxury-featured product or service of yours does.

Translate all those powerful features into life-enhancing value.

So think about that.

Then… write.

So there we have it, folks — 3 simple truths hidden right under your nose all along, with the potential to enhance your email marketing strategy exponentially.

And what a great realization to have: you just had to be human, building a human connection and helping someone with your business.

Beautiful.